Jeff Dugas

Dread River Doc

Dr. Jeffery Dugas, MD, was born in 1967 in Schenectady, New York. His father worked in sales and marketing for a major chemical company; his mother was an educator. These parental careers shaped what would become Jeff’s twin passions: science and teaching. As a teenager, Dugas loved math and science. A family friend who was then chair of what’s now the Chemical & Biomolecular Engineering Department at North Carolina State University, encouraged him to consider majoring in chemical engineering in college, writing that if he could succeed there, “it will keep all doors open.” Dugas followed that advice, earning a Bachelor’s degree in Chemical Engineering from NC State in 1990.

From there, he went on to Duke University School of Medicine, graduating in 1994. He completed his residency in orthopedic surgery at the prestigious Hospital for Special Surgery in New York City, then moved to Birmingham, Alabama, for a fellowship in sports medicine at the renowned American Sports Medicine Institute (ASMI).

Throughout his medical career, Dugas has worn many roles. He is a partner at Andrews Sports Medicine & Orthopaedic Center. He serves as the medical director of USA Cheer, Associate Medical Director for WWE, and is on the National Concussion Task Force for youth sports. He is board-certified in orthopedic surgery and sports medicine, and works with athletes of all levels, especially in dealing with injuries to the shoulder, elbow, and knee. He has published extensively in his field.

Outside the hospital and lecture halls, Dugas has a family life grounded in sports, music, and the outdoors. He is married to Tracie Dugas, and they have two children, Christopher and Caroline. The Dugas family enjoys sports (in more than one sense), fishing, playing baseball, and golf. The multitalented Dr. Jeff even plays guitar.

Dugas’s hobby side, the curiosity about fermentation, brewing, and distilling, was always present. While vacationing in places like South Carolina, he forged relationships with fellow enthusiasts and even helped with brokering rum into Alabama. He noticed something odd: despite Birmingham’s rich industrial and cultural history, it lacked a commercial-scale distillery with tours and tastings. That gap caught his attention. Along with his cofounder, former Auburn football player John Cubelic, Dugas spent much of 2016 and 2017 visiting dozens of distilleries across the country to learn the particulars of the craft, such as the regulatory landscape, design, finance, and logistics.

In the spring of 2017, Jeff Dugas and John Cubelic formally began planning a new craft whiskey distillery under the name Dread River Distilling Company. The name “Dread River” reflects a combination of myth, metaphor, and place, inspired by the legend of a subterranean waterway flowing beneath Birmingham, and also by the idea of facing challenges: crossing rivers, facing dread, overcoming obstacles.

After navigating years of permits, city and state regulations, and building out infrastructure, the distillery opened its doors in August 2019 in a repurposed historic building (formerly Peck & Hills) on 7th Avenue South in downtown Birmingham. The facility covers approximately 24,000 square feet of working space, plus a large tasting room, full-service kitchen, bar, merchandise store, and about 4,000 sq. ft. of event space. Dread River is now the largest distillery in Alabama.

Dread River’s flagship bourbon uses a mash bill of 60% corn, 30% wheat, and 10% malted barley. It is the first straight bourbon made in Birmingham in over 100 years (since Prohibition). It also produces sherry finished rye whiskey, blended whiskey, gin, vodka, rum, and agave spirits. To accomplish its goal, the distillery uses a hybrid 5,000‑liter pot still, described in some sources as “the Ferrari of a still” with modifications by their distiller, Carl White.

When the COVID‑19 pandemic struck, Dread River Distilling quickly pivoted. Because they had large quantities of alcohol in the form of still heads and tails, they shifted part of their production to making hand sanitizer and cleaning solutions. They donated much of it or supplied local health facilities and essential businesses.

Starting a distillery in Alabama is not simple. The conservative regulatory environment has traditionally been restrictive. Dugas and his team had to get both a distilling license and an event space license for the same venue, a somewhat unusual proposal. Ultimately, they repurposed an old furniture company building, negotiated tax abatements, and worked with city leadership, including former mayor William Bell, to make the project viable. In 2022, Dread River released its straight bourbon (aged at least two years) statewide starting May 1. It was a heavily anticipated milestone: Birmingham’s first bourbon in over 100 years!

What’s remarkable is that Dr. Dugas remains active in his medical career while co‑founding and overseeing a rapidly growing distillery. On one hand, in the operating room, writing papers, working with athlete‑patients; on the other, overseeing product development, tours, branding, navigating alcohol laws, building hospitality infrastructure, and designing flavor profiles. His engineering background helps: understanding process, chemistry, and precision. His sports medicine work instilled discipline that has translated into running a distillery business.

In short, Dr. Jeffery R. Dugas is a man distilled by many forces: science, medicine, sport, and adventure. He refuses to let fear (or tradition, or regulation) define what’s possible, whether in repairing shoulders or refining bourbon. And in doing so, he’s given Birmingham something rare: its first modern bourbon, a place for gathering, a distilled tale of facing dread and letting one’s spirit rise.

Sources:

  1. Birmingham Medical News, “The Dread River: Where Spirits, Beer and Wine Flow,August 14, 2019

  2. NC State Giving News, “Lessons Distilled, From Sports Medicine to Sanitizer,” Lisa Coston Hall, April 28, 2020

  3. Dread River official website, dreadriver.com

  4. Rickhouse Ramblings blog, “Discover Dread River Straight Bourbon from Alabama,” January 28, 2025

  5. Andrews Sports Medicine, “Dr. Jeffrey R. Dugas, MD,” (provider biography)

  6. WBRC-TV Fox6 News, “A historic release from a Birmingham distillery,” Linden Blake, April 6, 2022

Contributed by Tracy McLemore, Fairview, Tennessee