Jay Erisman

Jay and team wanted New Riff to be a “Rye House”, with rye as predominant component in their bourbon and of high rye content ryes. They believe that rye is the driver for very rich and complex bourbons. According to Jay “we had zero desire to be Loretto North, with a gentle wheated Bourbon. Would New Riff ever make a heated Bourbon? Sure! And we have done so.” He goes on to say, “But this is a rye-led distillery, all the way. We make big, spicy rye-centric whiskeys and we don’t apologize for it.”